I was just looking at the latest magazine online and saw our hard working Treasurer (Thankyou Sue) has painted a bleak financial future for the Club if things are not turned around fast. I know Sue well and trust her expert Accounting skills, and integrity 110%, so if Sue says watch out, storm brewing, you better batten the hatches.
I then decided to read the minutes from the last two Board meetings that are available for members, and was interested to see we are back to having two employees, both Mary full time, and a permanent part time helper. It's not that long ago that the Board had the unenviable task of firing our second employee, because we could no longer afford her, so I assume the BOD is confident we will not be going down that sad path anytime soon.
Sadly, I also saw the resignation letters from two new Directors, Doug Hagen and Ed Coughlin, 2 guys whose skills would have been a huge asset to the Club at Board level, obviously they quickly lacked confidence in the direction ACMOC was being taken, so I look forward to reading about the skills our 3 new Directors bring to the Board.
Our Club was close to going bankrupt 4 years ago, because our Board lacked the skills needed to steer a good course forward, and apply appropriate financial checks and balances, and I am worried we are headed down a similar path if Sue is politely ringing the alarm bells now.
The international economy is about to take a major bath, and toys like old Cats, and memberships of Clubs like ACMOC, are luxury items and the first things to be sidelined as people try and tighten their belts to survive financially. The past few years has seen a steady decline in financial members in the USA, and this trend will gain pace as our mature members, folks in their 70's, 80's and 90's, sadly pass away, or run out of spare cash to pay for this hobby.
It is only the growth of new financial members here in Australia over the past 5 years, that has helped slow the decline in the membership numbers, but our growth here in Oz will slow, and the Club will continue losing ground. I've said this here previously, and I'll say it again, the vast majority of our financial members ARE NOT associated with a local ACMOC Chapter, or with this Bulletin Board, so how do we reach out to them, to discover how best to keep them involved? I mean, what can you tell me about our financial members, other than their name and address.
For example we assume that everyone uses smart phones these days to do everything, such as read this thread, but is that the reality, because I'd estimate 90% of the ACMOC members I know, wouldn't have a clue how to access this Bulletin Board with their cell phone, or how to use the scan function to fill in a questionnaire, they still rely on the Club magazine arriving in their mailbox every quarter to stay in contact.
I read today in the BOD minutes how the hundreds of members who leave the Club each year in the USA have historically not been contacted, which seems odd to me, because if your business is losing 15% of its "customers" every year, which ACMOC has been, why hasn't the question been asked of them, WHY DID YOU QUIT?
The Club is trying to find ways to get younger folks to join, and that is very important, but surely spending a bit more energy on retaining members, the 15% who quit every year, should be given more importance right now, along with developing new reproduction parts that benefit the majority, like oil pressure and water temperature gauges that would sell in the hundreds, instead of parts for the minority, like the manifolds recently made for the Cat 60, that have cost us a lot of time and money, and sold only a handful.
Why not mail out a proper questionnaire with the magazine, a questionnaire that asks the right questions of our members, about them, and their machines if they have any, and more importantly, what can the Club do to enhance their membership experience, to keep them involved. A online version could be available for those who prefer.
In closing, I know we rely on the generosity of many wonderful volunteers to help run the Club, and once again I thank them all for their hard work, I do my bit here in Australia behind the scenes as best I can, some people love committees and meetings and minutes, I'm not one of them sadly.
I sincerely hope our BOD has the skill set going forward, needed to turn the ship around, this new Bulletin Board has been a big improvement in my opinion, but it is not the right place to be deciding the Clubs future because so few financial members use it, fewer than 5% I'd suggest.
Respectfully as always
Mike