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Increasing ACMOC membership.

Increasing ACMOC membership.

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gauntjoh
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Following on from another thread here on the forum. I invite ideas on how we can grow the membership of our club.
In common with many other similar clubs, membership numbers are in decline.
Please post your ideas here.
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Fri, Nov 26, 2021 1:00 PM
D4Jim
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1. Members reward for getting new members signed up. Maybe give recruiting member $10 to get a new member into the fold or hold drawing for prize for most new members recruited per month or year or whatever.

2. Use a "come on" for a trial 6 mo membership for $20 (Electronic only)

Cats Forever

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Fri, Nov 26, 2021 1:23 PM
gauntjoh
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Reply to D4Jim:
1. Members reward for getting new members signed up. Maybe give recruiting member $10 to get a new member into the fold or hold drawing for prize for most new members recruited per month or year or whatever.

2. Use a "come on" for a trial 6 mo membership for $20 (Electronic only)
Great ideas Jim, we will take these forward to the Membership and Chapters committee.
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Fri, Nov 26, 2021 1:33 PM
rax200
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Reply to gauntjoh:
Great ideas Jim, we will take these forward to the Membership and Chapters committee.
Hi John,

1.I know this might have been talked about but what about automatic renewal of dues

2 Maybe the chapters could get one or two of there members get a list from Mary of the ones that have not renewed and give them a call and ask them to rejoin.

3 Offer a discount on items in the store.

If I come up with more I will list them two

Regards
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Fri, Nov 26, 2021 2:27 PM
Fat Dan
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If I may be so bold?
I know I'm new here and I also don't know what has been tried in the past. There may also be issues I'm not aware of that inhibit this idea.
but NO POO POO'S during a brainstorming session (wink wink)😉😉
2¢ worth
I think all these are good Ideas but what dose everyone here at the forum like? Caterpillars, and the Caterpillar knowledge base here is ineradicable. So the question here is how do we generate more interest in memberships whether it be returning members or draw in new ones? In one word "incentive." Now we have the question more defined the key is still "How" but with "Incentive".
Now we come back full circle to Caterpillar. Raffle a donated Caterpillar at the cost of one 1yr membership per ticket.
Now we have went from the question of "How" to "WHO" ??? Who will/can/needs-to donate a Caterpillar to be the first candidate?
The first Caterpillar candidate should NOT be in pristine condition but one that needs some TLC but usable condition so the winner will have a need to use the forum.
The main issue to over come would be distance which really come into play when one lives in Alaska. This too would most likely need to be donated or part of the raffle itself .... one ticket gets you a ticket for the Caterpillar but if the winner buys two or more tickets transport would be free. OR OR OR if the winner buys/donates a three year membership the transportation would be free ... ½ price ... free up to 1,000mi limit .... spitballing here

I'm sorry but I live in Alaska and the transportation would be prohibitive here to and from most areas.
Just a thought
Thank you for your interest
Fat Dan
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Fri, Nov 26, 2021 3:49 PM
gauntjoh
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Reply to Fat Dan:
If I may be so bold?
I know I'm new here and I also don't know what has been tried in the past. There may also be issues I'm not aware of that inhibit this idea.
but NO POO POO'S during a brainstorming session (wink wink)😉😉
2¢ worth
I think all these are good Ideas but what dose everyone here at the forum like? Caterpillars, and the Caterpillar knowledge base here is ineradicable. So the question here is how do we generate more interest in memberships whether it be returning members or draw in new ones? In one word "incentive." Now we have the question more defined the key is still "How" but with "Incentive".
Now we come back full circle to Caterpillar. Raffle a donated Caterpillar at the cost of one 1yr membership per ticket.
Now we have went from the question of "How" to "WHO" ??? Who will/can/needs-to donate a Caterpillar to be the first candidate?
The first Caterpillar candidate should NOT be in pristine condition but one that needs some TLC but usable condition so the winner will have a need to use the forum.
The main issue to over come would be distance which really come into play when one lives in Alaska. This too would most likely need to be donated or part of the raffle itself .... one ticket gets you a ticket for the Caterpillar but if the winner buys two or more tickets transport would be free. OR OR OR if the winner buys/donates a three year membership the transportation would be free ... ½ price ... free up to 1,000mi limit .... spitballing here

I'm sorry but I live in Alaska and the transportation would be prohibitive here to and from most areas.
Just a thought
Thank you for your interest
Fat Dan
Hello Dan,
You are right there are no bad ideas!
Also, just because something has been tried in the past does not rule it out. Circumstances change, things move on especially technology enabling things that were impossible in the past.
If you think transport to/from Alaska is expensive, it’s no cheaper to Europe, Australia and even Japan (where we do have one member !). If the winner of such an auction found shipping cost prohibitive, they could perhaps return it to re-auction in return for another benefit - just a thought.
I am most impressed with all the ideas already posted even in the few hours since I started the thread. We have a lot of talent in our members which we must do more to make use of.
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Fri, Nov 26, 2021 4:07 PM
gauntjoh
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Reply to rax200:
Hi John,

1.I know this might have been talked about but what about automatic renewal of dues

2 Maybe the chapters could get one or two of there members get a list from Mary of the ones that have not renewed and give them a call and ask them to rejoin.

3 Offer a discount on items in the store.

If I come up with more I will list them two

Regards
[quote="rax200 post=233236 userid=4665"]Hi John,

1.I know this might have been talked about but what about automatic renewal of dues

2 Maybe the chapters could get one or two of there members get a list from Mary of the ones that have not renewed and give them a call and ask them to rejoin.

3 Offer a discount on items in the store.

If I come up with more I will list them two

Regards


Hi Daryl,
Your first point on automatic renewals is already being actioned and should be in place soon.
I have been working with Glen on this and it is yielding results. Unfortunately only a small number of members are also in chapters but we will be pursuing this amongst all members.

I will ask the TML / merchandise committee to look at member discounts.

Thank you for your great suggestions!!

 [/quote]
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Fri, Nov 26, 2021 4:09 PM
Fat Dan
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Reply to gauntjoh:
Hello Dan,
You are right there are no bad ideas!
Also, just because something has been tried in the past does not rule it out. Circumstances change, things move on especially technology enabling things that were impossible in the past.
If you think transport to/from Alaska is expensive, it’s no cheaper to Europe, Australia and even Japan (where we do have one member !). If the winner of such an auction found shipping cost prohibitive, they could perhaps return it to re-auction in return for another benefit - just a thought.
I am most impressed with all the ideas already posted even in the few hours since I started the thread. We have a lot of talent in our members which we must do more to make use of.
Yes, that does make things a little more interesting but no less imposable to increase membership . thank you for your feedback ... let me put some more thought into increasing ACMOC membership
Again Thank you.
Fat Dan
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Fri, Nov 26, 2021 4:23 PM
Mike Meyer
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Reply to Fat Dan:
Yes, that does make things a little more interesting but no less imposable to increase membership . thank you for your feedback ... let me put some more thought into increasing ACMOC membership
Again Thank you.
Fat Dan
The easiest way to grow membership, is to stop losing existing members, we should be reaching out to folks who don't renew and find out why, maybe they passed away, or got divorced, or couldn't afford to keep their membership, or maybe decided they just liked Inters and John Deeres more, but to lose a good loyal member, and not make any effort to ask why, is not how antique Cat folks should treat each other, in my humble opinion.

Several years ago I suggested on here the Club should send out a questionaire to all our members asking what they really wanted from this Club, seemed like a simple idea to me, and a good one, it wouldn't have cost much to find out what your members liked, AND, more importantly, didn't like about ACMOC, because without really knowing about ALL our members, like the vast majority of the 2,000 financial members not involved regularly with a local Chapter, or using this bulletin board, aren't we flying blind when trying to plan our future direction?

Some folks love meetings and minutes, and talkfests, and rallies, but obviously the bulk of our members don't, if they are not part of a local Chapter, and most aren't, so let's find out what makes them retain financial membership year after year, or in the case of ever increasing numbers it seems, they let their membership lapse and we never hear why.

I've joked on here 100 times before that only 6 financial members of ACMOC regularly use this bulletin board, but that's not quite true, there are really only about 6 of us who use it daily, but I believe only about 40 financial members use this BB at least one a month, and there are probably around 100 financial members who use it maybe once or twice a year, out of around 2,500 financial members.

Pretty interesting to think about that, that fewer than 5% of our members think this bulletin board is worth accessing, particularly when you are trying to work out where to spend your limited budget, and drop $30,000 and climbing, on a forum upgrade.

Yes, we liked to brag in the past about having 12,000 bulletin board members, but those figures were absolute baloney, plenty of times I'd go through the list of BB members and find 98% of them joined back around 2007 or 2009 or 2013, and have never been back once since.

So let's try and get a better handle on who our average ACMOC financial member is, and what they want going forward, because if they are happy, and feeling like their opinion is being heard, they will share the good vibe about owning and operating old Cats within the ACMOC "family", and they will actively encourage, and nurture, and teach and guide, the next generation of young folks how to operate and repair them, creating great memories, and skills, safely.

I was taught a long time ago, the regular customer who yells and chews butt isn't cross with me personally, he, or she, is cross because they want to keep buying from my company, but they feel let down about a issue that didn't go right, and they just want me to fix the issue quickly so they can focus on other problems, the customer you really need to watch is the one who doesn't bitch and moan, because they just walk out the door and never look back, they have given up on giving you, and your company, chances to improve.
Mike
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Fri, Nov 26, 2021 5:33 PM
DRD4112
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Reply to Mike Meyer:
The easiest way to grow membership, is to stop losing existing members, we should be reaching out to folks who don't renew and find out why, maybe they passed away, or got divorced, or couldn't afford to keep their membership, or maybe decided they just liked Inters and John Deeres more, but to lose a good loyal member, and not make any effort to ask why, is not how antique Cat folks should treat each other, in my humble opinion.

Several years ago I suggested on here the Club should send out a questionaire to all our members asking what they really wanted from this Club, seemed like a simple idea to me, and a good one, it wouldn't have cost much to find out what your members liked, AND, more importantly, didn't like about ACMOC, because without really knowing about ALL our members, like the vast majority of the 2,000 financial members not involved regularly with a local Chapter, or using this bulletin board, aren't we flying blind when trying to plan our future direction?

Some folks love meetings and minutes, and talkfests, and rallies, but obviously the bulk of our members don't, if they are not part of a local Chapter, and most aren't, so let's find out what makes them retain financial membership year after year, or in the case of ever increasing numbers it seems, they let their membership lapse and we never hear why.

I've joked on here 100 times before that only 6 financial members of ACMOC regularly use this bulletin board, but that's not quite true, there are really only about 6 of us who use it daily, but I believe only about 40 financial members use this BB at least one a month, and there are probably around 100 financial members who use it maybe once or twice a year, out of around 2,500 financial members.

Pretty interesting to think about that, that fewer than 5% of our members think this bulletin board is worth accessing, particularly when you are trying to work out where to spend your limited budget, and drop $30,000 and climbing, on a forum upgrade.

Yes, we liked to brag in the past about having 12,000 bulletin board members, but those figures were absolute baloney, plenty of times I'd go through the list of BB members and find 98% of them joined back around 2007 or 2009 or 2013, and have never been back once since.

So let's try and get a better handle on who our average ACMOC financial member is, and what they want going forward, because if they are happy, and feeling like their opinion is being heard, they will share the good vibe about owning and operating old Cats within the ACMOC "family", and they will actively encourage, and nurture, and teach and guide, the next generation of young folks how to operate and repair them, creating great memories, and skills, safely.

I was taught a long time ago, the regular customer who yells and chews butt isn't cross with me personally, he, or she, is cross because they want to keep buying from my company, but they feel let down about a issue that didn't go right, and they just want me to fix the issue quickly so they can focus on other problems, the customer you really need to watch is the one who doesn't bitch and moan, because they just walk out the door and never look back, they have given up on giving you, and your company, chances to improve.
Mike
Fellow members
I am a newbie here and enjoy reading everyone's perspectives..and there is no bad ideas. I will add my 2¢ worth..
I stumbled across Acmoc by accident researching parts, then was disappointed that I missed the event in Morton , IL, which is less than an hour away, would have enjoyed taking part. But my point is we have to reach out in more ways to generate interest, advertising on social media, other like events, maybe a.posted flyer at the.local parts.dealer. There is several Cat enthusiest near me that.never knew this club existed..so sometimes we have to think outside the box...
Also, the recent Half Century of Progress in Rantoul, IL is one of the largest farm shows featuring machinery of the past, held every other year in conjunction w the Farm progress show..my point being, It takes advertising and events.to stir the enthusiasm to keep people coming and to encourage the younger generation to continue the legacies..just my 2¢
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Fri, Nov 26, 2021 6:48 PM
gauntjoh
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Reply to Mike Meyer:
The easiest way to grow membership, is to stop losing existing members, we should be reaching out to folks who don't renew and find out why, maybe they passed away, or got divorced, or couldn't afford to keep their membership, or maybe decided they just liked Inters and John Deeres more, but to lose a good loyal member, and not make any effort to ask why, is not how antique Cat folks should treat each other, in my humble opinion.

Several years ago I suggested on here the Club should send out a questionaire to all our members asking what they really wanted from this Club, seemed like a simple idea to me, and a good one, it wouldn't have cost much to find out what your members liked, AND, more importantly, didn't like about ACMOC, because without really knowing about ALL our members, like the vast majority of the 2,000 financial members not involved regularly with a local Chapter, or using this bulletin board, aren't we flying blind when trying to plan our future direction?

Some folks love meetings and minutes, and talkfests, and rallies, but obviously the bulk of our members don't, if they are not part of a local Chapter, and most aren't, so let's find out what makes them retain financial membership year after year, or in the case of ever increasing numbers it seems, they let their membership lapse and we never hear why.

I've joked on here 100 times before that only 6 financial members of ACMOC regularly use this bulletin board, but that's not quite true, there are really only about 6 of us who use it daily, but I believe only about 40 financial members use this BB at least one a month, and there are probably around 100 financial members who use it maybe once or twice a year, out of around 2,500 financial members.

Pretty interesting to think about that, that fewer than 5% of our members think this bulletin board is worth accessing, particularly when you are trying to work out where to spend your limited budget, and drop $30,000 and climbing, on a forum upgrade.

Yes, we liked to brag in the past about having 12,000 bulletin board members, but those figures were absolute baloney, plenty of times I'd go through the list of BB members and find 98% of them joined back around 2007 or 2009 or 2013, and have never been back once since.

So let's try and get a better handle on who our average ACMOC financial member is, and what they want going forward, because if they are happy, and feeling like their opinion is being heard, they will share the good vibe about owning and operating old Cats within the ACMOC "family", and they will actively encourage, and nurture, and teach and guide, the next generation of young folks how to operate and repair them, creating great memories, and skills, safely.

I was taught a long time ago, the regular customer who yells and chews butt isn't cross with me personally, he, or she, is cross because they want to keep buying from my company, but they feel let down about a issue that didn't go right, and they just want me to fix the issue quickly so they can focus on other problems, the customer you really need to watch is the one who doesn't bitch and moan, because they just walk out the door and never look back, they have given up on giving you, and your company, chances to improve.
Mike
Hi Mike,
As always you make good pragmatic points.

You are spot on re: non-renewing members being the best option. They were motivated to join the club in the first place, so have either become deceased, forgotten to renew or decided not to. In the latter case as you say it's important that we understand why. In Mars (where I worked all my career - probably better known as M&Ms in the US), we used to talk about the 3 Rs (No not Reading Riting and Rithmetic !), Recruit, Reward, Retain.
So I believe we should have different programmes to address these areas.
Recruit - look for new opportunities to enrol new members, The post after yours, which I will reply to shortly, has a good idea which we have also discussed at board meetings, to try to gat an ACMOC presence at many shows rather than focussing on just one ("The ACMOC National Show"). 
Reward - build more member benefits into our "offering" such as the Technical Library, free access to all back issues of the magazine, large range of reproduction parts etc. etc.
Retain - We will shortly implement automatic renewal which should go a long way to addressing the problem of members forgetting to renew, As you say, we should also be following up all non-renewing members.

I also strongly believe we should gather information about our members. This would have been quite expensive in the past but is cheap and easy to do by email. But not all members are on email I hear you cry. Well, with any questionnaire you will never get a 100% return, especially if the respondent has to fork out for a stamp and envelope to return the completed questionnaire. The other point is that normally in market research you only get a sample of your audience to reply anyway, but any information is better than no information.
We may be able to use text messages to engage members who don't regularly access the website. It would be great to know for each member what their preferred method of communication is.

You are also absolutely spot on in your last paragraph.

As you can see, we are not short of ideas, but as always it is resources to do them that limits our ability. It would be really great to have small groups tackling some of these areas, especially if those involved are passionate about their ideas (hint hint !).

Anyway, I must move on.....

Thank you for your contribution, it's much appreciated !
 
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Fri, Nov 26, 2021 8:17 PM
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