The interesting thing about the first Cat diesel, the D9900, is that the engine was a most expensive and unprofitable exercise for Cat.
The D9900 was a full 1300 lbs lighter than the Atlas, but owed much of its basic block design to the Benz diesel, which was one of the 4 ''opposition'' diesel engines purchased by Cat for study.
The D9900 owed much of its design ancestry to the late 1920's period, of corporate excesses, design extravagance (the days of silver and gold plated Marmons and 16 cyl Deusenbergs and Cadillacs), and spending, where costs were not tightly controlled.
1932 was when the realities of the Great Depression hit Caterpillar in a big way. Caterpillar sales slumped to a trickle, as the Depression really took hold .. and Cat fired nearly half its workforce .. and lost money.
For the first time in history, building tractors and producing expensive developments such as tractor diesels did not pay.
No more, would there be extravagances in design or costs.
1932 saw a massive re-organisation at Cat, as management set about realigning costs with sales, and coping in a market where deflation, in the form of severely reduced sales prices, (and wages, fortunately for them) were the order of the day.
In 1932, the Engine Sales Group was formed, as a separate entity, to sell engines .. and particularly diesel engines. It was seen that the diesel engine, could be a saviour for Cat .. because, if they could sell a heap of diesels for other uses, as well as put them in their tractors .. the cost of production for the tractors could be brought down, and profits increased at the same time.
Most important, was a total redesign of the current Cat diesel, the D9900. It was a magnificent piece of engineering .. but it was expensive to build .. and new engines had to be built that were cheaper to build, but just as reliable, and with all the features of the D9900. The writing was on the wall for the D9900.
In 1933, the new design, D11000, and D7700 were revealed to the market. These were the new line of engines, that had all the benefits of the original D9900, but were a leaner, meaner engine, as far as Caterpillars bottom line was concerned.
Markets were identified in the power unit field, for crushers, pumps, gensets, compressors .. in the marine field .. and in a host of "opposition" manufacturers machines .. which would help spread the word of Caterpillar Diesel strength, reliability, and economy. It was the new era of "better, quicker, cheaper" ..
The D9900 was doomed. It was taken out of production in 1934, as it was too expensive to produce. The 3 cyl D6100, the 4 cyl D8800, and the 6 cyl D13000, followed the D7700 and D11000 into production in late 1933 and 1934, as the D9900 fell by the wayside.
The first .. the most expensive .. and the most magnificent Cat Diesel was gone .. after barely 3 years of production .. a victim of the Great Depression, and the severe cost-cutting that came as part of the recovery from that Depression.
Cat returned to profitability in 1933 .. and never looked back, as diesel engine sales grew, and turned in more than a third of their income by the late 1930's.
Cat never lost money in any year again, until the next major world recession, in 1984 .. when it was again forced to re-organise, but in a less painful manner than in 1932.
Those engines designed and produced in the period from 1932 to around 1938, went on to provide power for tractors and other uses, up to 4, 5 and 6 decades after they were introduced to the market, and made Cat diesels a familiar sight, worldwide.